Privacy

Privacy policy

Last updated: 23/07/2026. This notice explains how The Purity Standard Ltd ("we", "us") processes your personal data under the UK GDPR and the Data Protection Act 2018.

Who we are

The Purity Standard Ltd is the data controller for the personal data described in this notice. Contact us at thepuritystandardteam@gmail.com.

What data we collect

Order data: name, delivery address, email, phone number, order contents.
Payment data: handled by PayPal; we receive a payer ID, payer email, and transaction reference. We do not see or store your card number.
Technical data: IP address, browser type, and pages visited — collected only as needed to operate and secure the site.
Communications: the content of emails or messages you send us.

Lawful basis for processing

Contract: to take payment, fulfil your order, and provide customer support.
Legal obligation: to meet tax, accounting, and consumer-protection requirements.
Legitimate interests: to keep the site secure, prevent fraud, and improve our service. You can object at any time.
Consent: for any non-essential cookies or marketing communications, where you have opted in.

Who we share data with

We share the minimum data necessary with:

PayPal (Europe) S.à r.l. et Cie, S.C.A. — to process your payment.
Royal Mail / DPD — to deliver your order.
Supabase (Lovable Cloud) — hosting and database provider for our backend.

We do not sell your personal data. We do not share it with advertisers.

How long we keep data

Order records are retained for six years to meet UK tax and accounting requirements. Support emails are kept for two years. Anonymised technical logs are kept for up to 90 days.

International transfers

Some processors (e.g. our hosting provider) may process data outside the UK. Where they do, we rely on the UK International Data Transfer Agreement or an equivalent safeguard.

Your rights

Under UK GDPR you have the right to: access your data, correct it, delete it, restrict processing, object to processing, and portability. To exercise any of these, email thepuritystandardteam@gmail.com. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

We use only strictly necessary cookies to run the site (session, cart, and payment). No advertising or analytics cookies are set. If we introduce any in the future we'll ask for your consent first (PECR).

Changes

If we materially change this notice we'll update the date at the top and, where appropriate, notify you by email.